With the relaunch in 2014, the digital version of Audi Magazine switched from a quarterly frequency to a blog-style. The app now runs as a continuous stream so that it is no longer necessary to download large files. All content is presented in a scroll-down format, can be accessed by the touch of a finger and shared across social media channels. The magazine’s key principles – opulent visuals, sophisticated content, and innovative design – also characterise the app crucially. Available free of charge for all Android and iOS devices, it successfully extends and supplements the magazine’s print edition.