The relaunched “Audi magazine” app has replaced its four issues a year with a blog-like approach. As it can now be streamed, there is no need to download large amounts of data. The three core principles of the “Audi magazine” – opulent visuals, sophisticated texts and innovative design – also characterise the app. It has, however, been adapted for new media. Readers can select individual articles, read them as scroll-down content, access images and other media with a tap of the finger and share all content on social media platforms.
AUDI AG, Ingolstadt
loved gmbh, Hamburg
Mieke Haase, Rouven Steinke
Imke Jurok, Julia-Christin Holtz, Julia Kerschbaum