Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Film

Audi on demand – Own the Experience. Not the Car.

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The app-based booking service “Audi on demand” allows customers to order an Audi vehicle of their choice at the touch of a button. Supporting the product launch, this campaign film visualises the invitation to “Own the experience. Not the car”. It shows a dreamlike slow-motion drive along a street where beautiful and slightly surreal things are happening, intercut with short impressions of outstanding experiences. A poetic stream-of-consciousness voice-over tells about the joy of collecting memories and the pleasure of not owning a car, yet being able to use one at any time.

Red Dot

Credits
  • Client:
    AUDI Business Innovation GmbH, Munich, Germany
  • Design:
    Überground GmbH, Hamburg, Germany
  • Creative Direction / Concept:
    Jo Marie Farwick
  • Art Direction:
    Kathi Walter
  • Text:
    Anna Pramila Meissner
  • Account Management:
    Heike Vollmeier
  • Production:
    Danilo Klöfer
Audi on demand – Own the Experience. Not the Car.
Audi on demand – Own the Experience. Not the Car.
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