Media Installation

Audi quattro – Expanding Reality

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Audi City is a digital showroom and automotive cybershop located in various major cities around the world, created to experience the brand in a new dimension. A dynamic film takes the viewers on a journey into the different worlds of the quattro models, which turn into energetic main actors of real film sequences and interact with the users. Using CGI, real footage and fluid simulations, the floor-to-ceiling media in-stallation thus extends the real Audi City locations into the endless depths of virtual spaces, creating a captivating experience.

Credits
  • Account Management:
    Simone Grütter
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    KMS BLACKSPACE, Munich
  • Managing Director:
    Marc Ziegler
  • Creative Direction:
    Jens-Oliver Gasde
  • Motion Design:
    Jens-Oliver Gasde, Johannes Hutterer, Jan Herms
  • Project Management:
    Ina Baltes