Red Dot Design Award
Tablet App

Audi Website

Audi Website | Red Dot Design Award

Back Download

Bearing in mind the needs of tablet users, the Audi tablet-optimised website offers a truly responsive design. Every element of the site has been optimised for touchscreen use, accommodating different views: landscape, portrait and a car’s 360-degree view. Users can configure car models, locate dealers, search for used models and add vehicles to their wish list. Using light elements, knocked-back greys and smart sliders, a high-quality brand experience is achieved, which follows Audi’s “pure and clean” visual approach.

Red Dot Design Award

  • Client:
    AUDI AG, Ingolstadt
  • Design:
    SapientNitro, Cologne
  • mobile marketing:
    Bettina Rühle
  • creative direction:
    Carlo Wirth
  • art direction:
    Marc Benz
  • information architect:
    Stefan Schröder
  • mobile developer:
    Rainer Friesen
  • account management:
    Bahar Eris
Audi Website | Red Dot Design Award