Red Dot Design Award
Music/Audio App

Auktyon on the Sun

Auktyon on the Sun | Red Dot Design Award

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To draw the attention of young audiences to the release of the record “Auktyon on the Sun” by the Russian band Auktyon, the idea was born to create an album that can be heard and seen only in the sun. Two weeks before the official release, an app was issued that starts playing the new album only when the smartphone camera is aimed at the sun. Thanks to the project, the Internet, for the first time ever in the band’s history, turned out to be the main distribution channel, while the record itself ended up being Auktyon’s most commercially successful yet.

Red Dot Design Award

  • Account Management:
    Viktor Donyukov
  • Art Direction:
    Alexey Butakov
  • Client:
    Auktyon, Saint Petersburg, Russia
  • Design:
    Great Advertising Group, Saint Petersburg, Russia
  • Digital Concept:
    Evgenia Melnikova, Ekaterina Startseva
  • Creative Direction:
    Andrey Danskov
Auktyon on the Sun | Red Dot Design Award
Auktyon on the Sun | Red Dot Design Award