Typography

Auspicious Lamp

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The design of the Auspicious Lamp is inspired by the Chinese tradition of decorating house entrances with characters and banners featuring proverbs to bring good fortune. When the lamp is turned to switch the light on or off, the meaning of the common characters for spring (chun), abundance (man), fortune (cai) and luck (fu) is expanded. Since the Chinese word for “turning” sounds like the word for “arriving”, the upside-down characters also mean “spring has arrived”, “abundance has arrived”, “fortune has arrived” and “luck has arrived”.

Credits
  • Client:
    Kun Shan University, Department of Visual Communication Design, Tainan supervising professor Prof. Jin-Yuh Jang
  • Design:
    Kun Shan University, Department of Visual Communication Design, Tainan
  • head of advertising:
    Li-Hsuan Kuo
  • creative direction:
    Fu-Ting Yang
  • art direction:
    Ke-Syun Sie
  • concept:
    Szu-Yin Kuo
  • graphic design:
    Meng-Ling Wu
  • text:
    Chia-Min Chuang