This new corporate design was created with the aim of remaining attractive for customers and employees as well as to offer a unique brand experience, from the web site content to airport signage, and the design of cabins and social media. The basis of the relaunch is the claim of the brand “Austrianness. Another word for quality of life”. In reference to that, a logical design was developed for the journeys and integrated in all digital and non-digital touchpoints. In combination with the brands storytelling, the relaunch leads to a coherent strategic and operational platform for all relevant areas.
Austrian Airlines AG, Vienna, Austria
Brainds Marken und Design GmbH, Vienna, Austria
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