Product Catalogue

Authentisch

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This square product catalogue for a sports outfitter is eye-catching thanks to its deep black, high-gloss cover from which the page-size, matte-printed letter “A” stands out. The design thus forms a stark contrast to the content, which focuses on snow and winter sports as well as the corresponding products. The inside of the catalogue is dominated by colour photographs, some of them printed as double-page spreads. In addition to the product photographs, winter sports scenes at the Austrian village of St. Anton am Arlberg are featured.

Credits
  • Client:
    Alber Sport, St. Anton am Arlberg
  • Design:
    Haselwanter Grafik und Design, Dornbirn
  • head of marketing:
    Andreas Haselwanter
  • art direction/graphic design:
    Andreas Haselwanter
  • printing:
    Gössler