Though this wine bottle’s appearance has a modern character, it nevertheless remains faithful to the traditions of the La Rioja region. A distinctive logotype and a range of design elements were developed for the Avior brand, presenting the beauty of the centuries-old wine growing tradition in an unconventional, expressive way. Avior is also the name of a star that shines brightly in the night sky, 630 light years away from earth. Fragments of the text description are printed onto the red stripes of the label in environmentally friendly UV lacquer.
Wein & Vinos oHG, Berlin head of marketing Jörg Horn