The proliferation of content and an ever-growing number of digital touchpoints surrounding consumers required Avon to look beyond its visual identity to build consistency and boost branding across their communications platforms. Therefore, a sonic branding was commissioned to help all communications work consistently for the brand. Inspired by the brand’s heritage, a modular audio logo and an audio identity system were created to fit equally well into TV commercials, social media posts and branded events. The typical sound of a door bell is integrated, as the products are traditionally distributed at the door and by female sales consultants.
Avon Products Inc., New York, USA
Deviant Ventures, New York, USA
Head of Advertising:
Head of Marketing:
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