Programme Ident

Avrotros Close Up

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The starring role in the new ident for Close Up, the flagship documentary programme of Dutch broadcaster Avrotros, is played by a black and white magpie. As a lover and collector of beautiful things, the magpie sets out to gather treasures. Its prized finds comprise the main topics of Close Up: architecture, film, painting, photography, sculpture, design and fashion. The black-and-white clip tells the story with a rapid succession of frames and fast-paced music.

  • Client:
    Avrotros, Hilversum
  • Design:
    Volta_thinks_visual, Utrecht
  • Art Direction:
    Jan Paul de Vries
  • Film Direction/Motion Design:
    René Gast, GastProducties, Hilversum
  • Music/Sound Design:
    KH Music, Utrecht