Red Dot Design Award
Smartphone GUI

Awesome Screen

Awesome Screen | Red Dot Design Award

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With the aim of providing users with a consistent experience, this project pursued a design that bundles all user interface animations, which normally are fragmented in other phone interfaces. Animations such as “power on – unlock” and “home flicking effect” were combined into a single concept in order to imbue them with story and life. Furthermore, the animations were packaged in four different themes – particle, crystal, liquid, and nature – to satisfy various emotional needs. Thus, realistic effects are produced that catch the eye of users.

Red Dot Design Award

  • Client:
    LG Electronics Inc., Seoul
  • Design:
    LG Electronics Inc., Seoul
  • Creative Direction:
    Mijun Yoo
  • User Interface Design:
    Yongdeok Lee, Kwonhan Bae, Jihye Min