Camera App

B612 – Selfie from the Heart

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B612 is a selfie app with novel features and a high fun factor. In order to capture every single happy moment, it supports not only photographing but also video recording with front and rear cameras, while allowing users to apply more than 80 different filter effects. With various frames, a timer function and sharing capabilities, the special B612 camera application allows users to take numerous interesting shots and to easily share them with friends. Thanks to the rear camera, users can extend their personal outlook of the world to others, and convey various moods by choosing from a plethora of image filters. Moreover, there is also a random filter button for adding an extra sense of surprise to any image. Easy to operate, B612 thus enhances the possibility to shoot interesting and funny selfies that can directly be uploaded to and shared via social media channels.

Statement by the Jury

Ease of use, a high entertainment factor and enormous creative leeway for users – these are the three distinctive qualities that make the B612 particularly outstanding. Although based on well-established familiar technology and offering simple functionality, the resulting app and the variety of expressions it delivers are enormous. Above all, however, using it is a lot of fun.

  • Client:
    LINE Corp., Tokyo
  • Design:
    LINE+ Corp., Seongnam City, Gyeonggi Province
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