Cosmetics Packaging

Bahyo-nokdu Gentle & Relief Line

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Bahyo-nokdu Gentle & Relief is a skin care line for children made from fermented mung beans. In a fairytale-like manner, which stimulates children’s curiosity, the story of the fermentation process is told using cute illustrations of elephants, lions, bunnies and sheep. By placing several packages next to each other, and thus forming a complete picture, or by unfolding the package to get to the colouring picture, the design becomes more fun. Due to environmental considerations the packaging is made from recycled paper, while the printing ink used is made from soybean oil. The containers have a user-friendly one-touch cap and consist of a material with a texture similar to that of skin, thus providing an excellent grip and a soft touch.

Credits
  • Client:
    Coreana Cosmetics Co., Ltd.
  • Design:
    Coreana Design Lab.
  • Creative Direction:
    Hyang-Mi Jang
  • Graphic Design:
    Yu-Ra Lee, Hong-Jun Kim
  • Product Design:
    Sang-Hyuk Park
  • Story Illustration:
    Run-Bom Lee, Early Spring Studio