Packaging Design

Balea Trend it up

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Borrowing inspiration from nightlife, the new Trend it up brand identity stands out with its trendy pictorial language. As such, it is optimally geared to the young, fashion-conscious target group of the Balea hairstyling brand. The challenge was to communicate the product features in an easy-to-understand and recognisable way. Abstract motifs with a surrealistic appeal illustrate each product’s benefits and are complemented by creative product names.

Credits
  • Client:
    Balea, dm-drogerie markt GmbH + Co. KG, Karlsruhe
  • Design:
    WINcommunication, Aachen
  • ceo:
    Cathrin Jo Ann Wind
  • creative direction:
    Marcus Lichte
  • art direction:
    Mareike Mohr, Jana Krüger, Sebastian Hampen
  • customer advisory service:
    Julia Bos
  • final artwork:
    Harald Strang