A new visual identity was developed for Bardehle Pagenberg, an industrial property law firm, with the aim of positioning the firm as a leading expert in intellectual property. The logo, which is unusually minimalist for the industry, combines this content with the initials of the company name: “IP” is translated into a “P” crowned by the dot from the letter “i” and then inverted to form a lower-case “b”. The distinctive corporate colours, which combine a shade of the precious metal iridium with a brilliant yellow, create a strong and unmistakable brand identity.
Credits
Client:
Bardehle Pagenberg, Munich
Design:
KMS TEAM, Munich
creative direction:
Knut Maierhofer (Managing Partner, Design)
art direction:
Helena Frühauf
graphic design:
Susanne Elhardt, Heidi Kral, Michael Reinhardt, Lars Breitenfeldt
