Corporate Design

Bardehle Pagenberg

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A new visual identity was developed for Bardehle Pagenberg, an industrial property law firm, with the aim of positioning the firm as a leading expert in intellectual property. The logo, which is unusually minimalist for the industry, combines this content with the initials of the company name: “IP” is translated into a “P” crowned by the dot from the letter “i” and then inverted to form a lower-case “b”. The distinctive corporate colours, which combine a shade of the precious metal iridium with a brilliant yellow, create a strong and unmistakable brand identity.

Credits
  • Client:
    Bardehle Pagenberg, Munich
  • Design:
    KMS TEAM, Munich
  • creative direction:
    Knut Maierhofer (Managing Partner, Design)
  • art direction:
    Helena Frühauf
  • graphic design:
    Susanne Elhardt, Heidi Kral, Michael Reinhardt, Lars Breitenfeldt
  • project management:
    Eva-Maria Schleip, Manuela Liebertzek
  • production:
    Anja Wilczek