Red Dot Design Award
packaging design

Barú, Chai Tea, Packaging

Barú, Chai Tea, Packaging | Red Dot Design Award

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The product range of the Belgian manufacturer Barú comprises chai, spicy chai, chocolate, and marshmallow chocolate powder. The friendly packaging design is characterised by spiralling graphics winding around the container, intended as a reference to the swirling motion made when stirring these powders into liquid. Yet it is also a nostalgic nod to the feel-good era of the sweet shops of the 1950s and 1960s. All product varieties have a specific colour code, which makes them easy to distinguish and also creates a colourful overall picture.

Red Dot Design Award

  • Client:
    Barú nv, Belgium agency Creneau International, Belgium
  • Design:
    Serge Haelterman
  • account management:
    Filip Janssen