The It’s Skin line providing basic skin care consists of four segments with nurturing ingredients like collagen, aloe, plant water and hyaluronic acid. A range of distinctive icons on the containers and cases visualise the major effects of each line in an easy-to-understand manner. The semi-transparent containers show the original shade of the cosmetics, making the safety and reliability of the product ingredient visible. The colour of the cap is different for each line to make distinction easy. The packaging design with an angled shoulder line manages to establish unmistakable brand recognition.