Red Dot Design Award
Cosmetics Packaging

Basil Seed Fresh Cream

Basil Seed Fresh Cream | Red Dot Design Award

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This packaging design illustrates the benefits of a moisturising cream made of basil seeds while furthermore expressing the pharmaceutical brand concept of It’s Skin. The design focuses on the basil seed, which expands to 30 times its original size when absorbing water. The inside of the container in warm grey stands for the dried basil seed, while the semi-transparent outside symbolises the expanded seed when it holds water. The bipartite container separates into two components and contains a basil seed as well as instructions for self-testing.

Red Dot Design Award

Credits
  • Client:
    It’s Skin, Seoul
  • Design:
    It’s Skin, Seoul
  • Creative Direction:
    In-Bae Kim, Min-Young Kim
  • Graphic Design:
    Mi-Soo Jung
Basil Seed Fresh Cream | Red Dot Design Award