Brand Identity

Baskin Robbins Korea

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This new identity design of Baskin Robbins was created by the well known designer and architect Alessandro Mendini. It was a relaunch that was an opportunity to, once again, highlight the brand’s concept of ice cream by using the beauty of curves. Mendini’s designs always strive to see the world through the eyes of children and this philosophy is directly reflected in the branding. Bold colours and unique characters characterise a distinctive product world, the versatile motifs of which appeal to the target group and encourage collecting.

Credits
  • Client:
    BR Korea Co., Ltd., Seoul
  • Concept:
    Alessandro Mendini, Atelier Mendini, Milan
  • Project Management:
    Hee Soo Hur
  • Graphic Design:
    Eugenia Rhee, Eun Young Bae, So Yeon Yu
  • Creative Direction:
    Joong Gyu Kang
  • Design:
    SPC Design Center, Seoul