Red Dot Design Award
Beverage Packaging

BB Signature

BB Signature | Red Dot Design Award

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This champagne draws inspiration from the notable song “Initials BB” by Serge Gainsbourg of 1968. In analogy to the song’s suggestive lyrics, the bottle was designed to evoke the same sense of mystery and allure. With an intelligent use of negative space, graphics were drawn in the style of 1960s Parisian illustration, translating female forms into smooth lines and sensual silhouettes. The female figures interlock to form a lace pattern. By adding suave and curves to the lines, a smoke-like effect is created, resembling the effervescence of champagne. The colours white and gold depict the Blanc de Blancs quality of the champagne, symbolising luxury and sophistication.

Red Dot Design Award