Known for its design and quality, Swiss based Prodir produces and supplies customisable writing instruments that are globally used as brand messengers. The 2013 campaign focuses the company’s distinctive market positioning and strategically supports the return to its core business. It establishes a straightforward, authentic and trustworthy corporate identity founded on the concept of purity. An unobtrusive choice of colour emphasises the distinctive word mark. The purity theme was applied to the 2013 catalogue, news magazine, exhibition design, ADV, mailings and packaging.