Brand Design


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The brand visual communication design for the BeanQ, an intelligent robot designed for children aged 3 to 10, creates a vivid and exciting fantasy world for the target group with the concept of the Pea Family. In it, the functional characteristics and the industrial design of these robots play a central role. The realisation refers to the robot’s expressively basic bean shape, paired with rich colour and a cute design language. The individual characters of the Pea Family are given anthropomorphic expressions to lend them a clear and recognisable vitality.

  • Client:
    Intelligent Steward Co., Ltd., Beijing, China
  • Design:
    Intelligent Steward Co., Ltd., Beijing, China
  • Design Team:
    Feizi Ye, Tingting Xue, Shengwen Long