Red Dot Design Award
Brand Design

Beautiful Singing

Beautiful Singing | Red Dot Design Award

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This branding for the prestigious cathedral choir in Magdeburg, Germany, presents the choir as open, cheerful and appealing to a wider audience. The aim was to show presence, draw attention and, last but not least, to attract new members. The concept was realised through the use of sacred yet fresh colours, as well as a logo that presents the choir with a “twinkle in the eye” and “melodic” structures. The detailed design with a plain-looking typeface recognisably traces the contour of the Magdeburg Cathedral.

Red Dot Design Award

Credits
  • Art Direction:
    Hagen Neßler
  • Client:
    Förderverein des Magdeburger Domchors e.V., Magdeburg, Germany
  • Design:
    genese Werbeagentur GmbH, , Magdeburg, Germany
  • Concept:
    Andreas Georgi
Beautiful Singing | Red Dot Design Award
Beautiful Singing | Red Dot Design Award
Beautiful Singing | Red Dot Design Award