Fashion Packaging

BEBEGREEN

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Bebegreen offers underwear for babies which is made from plant-based, organic materials. And that is exactly what the design wishes to express. The four different packages correspond to the four different types of undershirts they contain: two sleeveless shirts, one shirt with short and another one with long sleeves. Coloured, child-friendly graphics of plants and a logo based on a natural looking typeface, which seems like being written by hand, emphasise the fact that this is a baby product exclusively made of organic quality components.

[Red Dot: Junior Award]
Credits
  • Design:
    Sehee Oh, Ohyeon Lee, Jinmi Lee, _Seohyeon Lim, Hoseo University
  • Supervising Professor:
    Joonyoung Hur, Panduk Ha
  • University:
    Hoseo University, Asan City, South Chungcheong Province