In updating the Beckers logotype, a new packaging design was developed for the brand’s professional paint and spackle products. The product line needed a more consistent appearance that is aligned with the corporate identity. Furthermore, the new packaging design is meant to facilitate a faster, simpler and more secure way for painters to find the right product. The industry standard codes for paint gloss and spackle type were used as a basis for the design system. Carefully selected visual elements on a white background allow for clear product navigation.