Health App, Virtual Reality Experience

#BeFearless

The #BeFearless app was developed in collaboration with psychologists and virtual reality experts to help overcome the fear of heights. The goal was to create an instrument that can be used in the comfort of people’s own homes. Within a virtual environment, users are guided step-by-step through various levels of heights while their heart rate and eye movement are monitored and analysed. Levels in the app start from an elevator ride to cliff driving to heli- skiing. The #BeFearless app is available in four different languages.

Red Dot

Credits

Art Direction:

Jinwoo Ryu
Chief Creative Officer:

Roland Rudolf, Wain Choi
Client:

Samsung Electronics, Schwalbach am Taunus, Germany
Design:

Cheil Germany GmbH, Schwalbach am Taunus, Germany, Cheil Worldwide, Seoul, South Korea
Creative Direction:

Guido Boehm, Stuart Mills
Copywriting:

Annika D’Ambrogio, Hayden Yu-Hyun Lee

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