Red Dot Design Award
Travel App

Beijing Wtown

Beijing Wtown | Red Dot Design Award

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The Beijing Wtown app constitutes a one-stop smart travel guide, making it easy for travellers to explore the cultural content of their surrounding area. The interface design draws on the meticulous hand-painted style of ancient China, thus recovering the true style of the town. Besides offering GPS navigation and intelligent search functions for popular attractions and event recommendations, the app displays all stores, sorted by the categories of accom­modation, travel, play, shopping and entertainment. In this way, it provides travellers with customised services as well as a lively contextual experience.

Red Dot Design Award

Beijing Wtown | Red Dot Design Award
Beijing Wtown | Red Dot Design Award
Beijing Wtown | Red Dot Design Award