Since 1953, the company Beksul from South Korea has been promoting itself as the leading brand in the food industry. On the packaging of this cooking-oil series, a highly distinctive illustration style emphasises the long tradition of the brand. Images of an abundant harvest visualise the premium quality of the oil and stand out clearly against the highly saturated colours of the background. The smooth, teardrop shape of the container provides a comfortable grip, while the cap, in the form of fruits and grains, is designed to prevent the oil from dripping. The wax-sealed emblem on the label of the bottle communicates high quality.