Red Dot Design Award
Food Packaging

Beksul Real Brunch Pasta

Beksul Real  Brunch Pasta | Red Dot Design Award

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The Real Brunch Pasta series is an easy-to-cook product, targeting young consumers. The design elements, such as the pasta noodles and the logotype, are portrayed as rough illustrations, while the food is shown in actual images. The free arrangement of the design elements creates a look that is fun and bright. In addition, a brunch recipe on the back of the packaging makes the product easy to use. The packaging type is a standing pouch, which has the advantage of making the product very visible when shelved. The paper material gives it a natural texture and also provides a convenient experience, as it can be torn open easily.

Red Dot Design Award

  • Client:
    CJ Cheiljedang, Seoul
  • Graphic Design:
    Seungpyo Lee, Hyunjoo Lee
  • Design:
    CJ Cheiljedang, Seoul
  • Creative Direction:
    Jisun Kim, Kangkook Lee