Red Dot Design Award
Beverage Packaging

BELVEDERE VODKA – Laolu Senbanjo Edition

BELVEDERE VODKA – Laolu Senbanjo Edition | Red Dot Design Award

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Nigerian-born, Brooklyn-based artist Laolu Senbanjo created a striking design for this limited-edition bottle of Belvedere Vodka, the purchases of which aid RED’s fight against AIDS in Africa. The sleeve decoration, which is inspired by traditional African body painting and vodka elements, stands for the artistic inspiration and the commitment to fight against AIDS. Sleever International managed to render beautifully the decoration with alternative matte and shiny patterns, as well as outlining white textured lines with a “skinsense” effect, reactive to UV light, in order to create an exceptional packaging that appeals to vision and touch.

Red Dot Design Award