Brand Design

Bengal Classical Music Festival 2016

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For the Bengal Classical Music Festival 2016, a generative system was developed in order to visually encapsulate the essence of Eastern classical music. A symbol – the statue of a musician sitting at peace – was chosen as the core element of the system to generate facets of design unique to each performer’s music. The lighting of the statue, different for each generation, reflects the various times of day and night when a raga (a mode of Indian classical music) is played. The original version of the statue was scanned and virtualised in 3D for this custom generative system.

Credits
  • Account Management:
    Niaz Morshed
  • Art Direction:
    Jaman Adnan
  • Client:
    Bengal Foundation, Dhaka, Bangladesh
  • Design:
    Ikigai Design, Dhaka, Bangladesh
  • Digital Concept:
    Fahim Ahmed
  • Creative Direction:
    Shafiqul Alam, Afeef Zaman
  • Text:
    Azhar Chowdhury