The operation of BENTO is user-friendly. Reheat food in the lunchbox by inserting it into the microwave using the simple interface. There are three different operations: time, temperature, and a start-stop button. BENTO reheats both food or drinks but the product focuses on the current needs of the Chinese salarymen – the desire to have warm and healthy food, a range of meal options, safe food preparation and not having to queue up for the office’s shared microwave oven.
As a compact and safe countertop microwave oven, BENTO addresses all these problems. This design solution was derived after doing deep research of the Chinese cultural kitchen. BENTO’s great user experience, utility and affordability are the unique selling points, making it easily marketable with huge sales volume expected. We hope BENTO encourages more users to step into the kitchen instead of fearing the process of cooking.
Guangdong Midea Kitchen Appliances Manufacturing Co., Ltd., China
Hu Xiaowu, Huang Yingwen, Li Haiying, Song Zeyuan, Zhang Ying, Zhou Liangsheng