The objective in the development of the brand identity for the Moscow-based fast food restaurant Bergen was to set it visually apart from its many competitors. With heavily contrasting colours, the brand design is highly visible and emphasises not only the logo but the key visual of a deep-sea trawler. The logo features the geographic coordinates of Norway’s maritime region, where the shrimp and seafood for the restaurant are caught. The puristic orange comma adds a fresh nuance to the colour palette. Hand-drawn illustrations round off the visual identity in a sympathetic way.
Bergen Shrimp and Seafood, Suvorovsky District, Tula Region, Russia