Red Dot Design Award
Poster Campaign

Berlinale Fireplace Lounge

Berlinale Fireplace Lounge | Red Dot Design Award

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The idea behind this poster campaign for Audi as host of the Berlinale 2015 in Berlin was to not immediately reveal the company behind it and to lend it an identity-forming function. This notion was realised by deconstructing three familiar Audi TV ads (Audi S1, Audi 100 quattro and Audi A3 Sportback e-tron) into visually striking single images. The images per second were then transformed into images per square metre. The combined result was a condensed yet unmistakable “barcode” of the ad, implemented as a 4C direct print on 10 mm Plexiglas.

Red Dot Design Award

  • Architecture:
    PLANWERKSTATT, Bedburg-Hau
  • Client:
    AUDI AG, Ingolstadt
  • Design:
  • Managing Director:
    Marc Ziegler
  • Project Management:
    Sina West, Alexander Beier
  • Art Direction:
    Melanie Molnar, Moritz Pongratz
  • Graphic Design:
    Lars Reiners
Berlinale Fireplace Lounge | Red Dot Design Award