Berührungspunkte. Wie wir Fahrfreude bereiten. | Touchpoints. How we create driving pleasure.
The 2013 BMW Group Annual Report is a pleasure to read in every respect. Taking as a starting point the company’s strategic goal of offering customers premium products and services with emotional value, the conceptual idea of “Touchpoints” was developed. An element of the annual report is a yearbook entitled “Views”, featuring true-to-life portraits of BMW employees. In order to exploit the potential of a printed version to a maximum, the haptics of the annual report were enhanced by the use of surface-treatment techniques.