Beyoğlu is one of the historic districts of Istanbul and well known for its iconic red trams and the Galata Tower built in the 14th century. Beyoğlu Soda, a flavour and aroma reminiscent of the past, needed a packaging that brings the two symbols of this historic district together and represents it to young consumers. With this target audience in mind, the Beyoğlu soda bottle was designed in the shape of the Galata Tower. The contour of the bottle is suitable for bottle production and carbonated filling. A red tram as part of the logo is printed on the label, and the golden crown cap pays homage to its historical legacy.