Red Dot Design Award
Credit Card Design

Beyond British-style Card

Beyond British-style Card | Red Dot Design Award

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The Beyond British-style credit card features an outstanding visual language that is rather unusual for this industry. This expressive corporate design was developed in close collaboration with the British illustrator Si Scott. Artistic hand drawings decorate the set of cards with classic motifs, each contrasting with a different base colour on a white background. This future-oriented design approach has also been applied to television ads and various promotion materials, creating an identity that is full of life.

Red Dot Design Award

  • Client:
    BCcard Co., Ltd., Seoul
  • Design:
    BCcard design team
  • creative direction:
    Hojae Lee
  • art direction:
    Sehoon Oh
  • graphic design:
    Si Scott