Red Dot Design Award
Typography

BGY-aPaT

BGY-aPaT | Red Dot Design Award

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Corresponding to the difference in temperature of the work of the artist Wassily Kandinsky and the cubism of Pablo Picasso, this typography has been inspired by three different shapes and the cubism. They describe three different kinds of temperature: an equilateral triangle means “hot”, a circle symbolises “cold“ and a square means “not too hot and not too cold – lukewarm”. Accordingly, the figures become the base of this typographical work as they start from the relation between emotion and temperature. The letters consist of dots and lines (straight lines and curves) in each base respectively.

Red Dot Design Award

Credits
  • Client:
    Young-Il Seo, Daegu
  • Design:
    Young-Il Seo, Daegu
BGY-aPaT | Red Dot Design Award
BGY-aPaT | Red Dot Design Award
BGY-aPaT | Red Dot Design Award
BGY-aPaT | Red Dot Design Award