A distinctive black-and-white design allows this wine to stand out from competitive products. The lamination of the entire bottle creates a canvas for abstract patterns that express the joy of life and culinary pleasures. The high-contrast packaging design is in line with the name of the wine, “BiancoNero”. The design appeals to the senses of the target group and raises curiosity, since precise product classification is only possible after reading the label. Whether the bottle contains red, white or rosé wine is thus revealed only after taking a closer look.