Brand Design

BIBLIOPHILIC

The comprehensive brand world of BIBLIOPHILIC invites people to enhance their lifestyle with books. The innovative aspects are, firstly, developing a new category of a brand, a brand of “reading tools”, and, secondly, reinforcing the Japanese publishing industry against its digital competition. This is achieved by a corporate design that makes buying books a fascinating experience – from the interior design and trendy book stands to the shopping bag. The cat logo lends the identity an emotional appeal.

Red Dot