Red Dot Design Award
Food Packaging

Bizeun Kids’ Set

Bizeun Kids’ Set | Red Dot Design Award

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Bizeun Kids’ Set by Korean dessert café Bizeun is an organic dried fruit package for children. The outer box has the shape of a friendly animal face, with the animal character matching the colour of the respective type of fruit. Thanks to its folding mechanism the box can be closed again after the inner package has been taken out so that children can play with it. The set also includes a transparent carry bag which holds four stacked boxes, creating a cute look and awakening the collector’s instinct in the customer.

Red Dot Design Award

  • Client:
    SPC Samlip General Foods, Seoul
  • Design:
    SPC Samlip General Foods, SPC Design Center, Seoul
  • Art Direction:
    Junhee Park
  • Artwork:
    Yelim Kim, Kyongjae Lee