BLACKYAK Fair Stand ISPO 2018

A mountain silhouette provided the architectonic framework for presenting the BLACKYAK 2018 collection. Introduced the previous year, light as a visual element was now expanded by LEDs with separate, individually controllable sections. This stage setting aimed at “embracing” visitors, while a recess in the architecture served to welcome and invite them in. On the inside, there was a semi-public, relaxed meeting area located at the bar as well as a private area for meetings in a black cube. Not visible from the outside, the latter served to display the collection.

Red Dot

Credits

Client:

BLACKYAK Co. Ltd., Munich, Germany
Design / Project Management:

Studio KNACK Dostmann Frick Müller GbR, Munich, Germany
Lighting Design:

Matthias Singer 507 Nanometer Munich, Germany
Programming:

Simon Vorhammer Computational Design Munich, Germany
Assistance:

Franziska Baumgartner Studio KNACK
Photography:

Simon Vorhammer Munich, Germany