Blank created a strong brand identity with a uniform package design for four types of products that are vastly different in size and components. The refined design is characterised by a consistent colouring and underlines the premium feel of the accessory brand. As an environmentally conscious packaging concept, part of the package can be reused as a tray for stationery on the desk. The simple package design with its transparent lid enables consumers to examine the respective product carefully without opening the package.