BLEEP magazine presents articles on ecology and sustainability in a fresh format. The design intentionally dismantles the conventional eco-style – hence the dominating colour is not a stuffy green, but a crisp yellow. Thanks to the eye-catching corporate identity and a humorous use of images, the young target group can easily identify with the subjects. The magazine contains articles and interviews with new visionaries, specifically written for the magazine. Furthermore, it presents lifestyle trends in photo series and illustrations. Thus, in keeping with the modern lifestyle, a brand has been created that stands out thanks to its cheeky visual identity, while motivating the readers and fostering awareness of ecological issues.
Georg-Simon-Ohm-Hochschule Nürnberg / Georg Simon Ohm University of Applied Sciences Nuremberg