The poster announces the 2015 International Typography Design Award. Its title, Blend, itself becomes the motif. Reduced to its individual letters, which appear as if written in ink, the word is rearranged and depicted with a three-dimensional effect. In this process, different techniques as well as cultures join and merge. Western script and Chinese craftsmanship are combined to form a harmonious whole. The Chinese ink art elements give the unadorned Latin letters a warm and impactful framework.
Associazione di Design Cinese e Italiano in Italia, Florence, Italy