Crowdsourcing Campaign

Blog Chocolate

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With this crowdsourcing campaign, the Ritter Sport brand aimed to redefine the interactive web for their fans. The “Blog Chocolate” concept implied a new kind of crowd sourcing event, giving the brand’s fans full power over the development of a new product. Users were invited to invent a new chocolate product and submit it to a vote. The winning chocolate, Cookies & Cream, was then produced by the company. The campaign reached 30,000 Ritter Sport blog readers and achieved lively participation on all brand platforms – entirely without a media budget.

Credits
  • Client:
    Alfred Ritter GmbH & Co. KG, Waldenbuch
  • Design:
    elbkind GmbH, Hamburg
  • creative direction:
    Stefan Rymar
  • art direction:
    Lisa Bengs
  • strategic planning:
    Maik Königs
  • project management:
    Tobias Spörer