Corporate Design, Corporate Identity

Bloom Identity – Die Markenkraft entfalten Bloom Identity – Developing brand strength

Back Download

Bloom Identity helps companies to recognise and evolve the emotional strength of their own brand – from a budding flower to a full blossom. This principle was also applied to the design approach of their own corporate identity. The particular folding of the stationery, the business cards and self-promotion materials invites the recipient to unfold and discover the message, underlining the philosophy of the agency’s claim. The floral logo with a griffin brings the agency name to life and allows for a wide range of printing and design options on different kinds of paper.

Credits
  • Client:
    Bloom Identity GmbH, Bern
  • Design:
    Bloom Identity GmbH, Bern
  • strategic concept/positioning:
    Maneka Fahrer Bruno
  • creative direction/art direction:
    Rahel Grünig
  • graphic design:
    Benjamin Scheurer, Janine Meier