Red Dot Design Award
Digital Campaign

BMW 5 Series – The All-New Experience

BMW 5 Series – The All-New Experience | Red Dot Design Award

Back Download

The new BMW 5 series online presence was conceived as a digital branding platform that provides visitors with both emotional experience and rational information. Beyond user experience (UX), it is aimed at a completion of the brand experience (BX) that raises awareness of the brand. From the teaser for the feature page to the site itself and the videos of the BMW 5 series, integrated content has been produced. For both the web and mobile devices, a thrilling online automotive showcase has been developed. With photorealistic 3DCG images and vivid motion effects, the vehicle experience has been sublimated into a digital experience.

Red Dot Design Award

Credits
  • Client:
    BMW Korea, Seoul, South Korea
  • Design:
    does interactive, Seoul, South Korea
  • Executive Director:
    Sang Jun Lee
  • Creative Direction:
    Hyunah Yoon
  • User Experience Planning:
    Seungyong Kang
  • 3D Artwork:
    Wonchang Kim
  • User Interface Design:
    Manki Cha
  • Web Publishing:
    Jung Hoon Jo
BMW 5 Series – The All-New Experience | Red Dot Design Award
BMW 5 Series – The All-New Experience | Red Dot Design Award
BMW 5 Series – The All-New Experience | Red Dot Design Award
BMW 5 Series – The All-New Experience | Red Dot Design Award